Listen for repetition.
Client work offers a close view of how businesses operate. When the same problem appears repeatedly, it may point to an opportunity to create something reusable.
Separate the common from the specific.
A useful product needs a stable core. Custom features still have a place, but the foundation should solve a shared problem well enough to stand on its own.
Build with a longer horizon.
Services, products and ventures support different stages of an idea. Our model connects them: client work informs products, and selected products can grow into independent businesses.